In an era of services, client experience is paramount.
And clients find those services most satisfactory whose providers:
- Personalize the services for them
- Anticipate their needs in advance
- Solve their problems with minimal friction
- And make access to the services streamlined and convenient
At the core of these highly rewarding financial services lies data. And it is data aggregation that enables banks to collect and use it to personalize, predict, and streamline their offerings.
SG Analytics’ data aggregation services: an overview
Data aggregation is the process of collecting data from different sources, safely and legally, to create a combined and comprehensive data set for analysis.
The data enables us to create a detailed profile of a client based on which you can predict their needs and offer financial products and services unique to them.
A leading provider of data aggregation services, SG Analytics collects data from a great variety of sources to make sure the profiles are highly accurate and so are the predictions and personalization.
Profiles are based on,
- Bank information
- Spending habits
- Investments
- Credit history
- Brokerages
- Loans
- Insurance
- Mortgage
The goal is to develop a 360° view of finances. The more the better.
The benefits of our data aggregation financial services
Every day, banks are striving to make banking, wealth management, investing, insurance, and every financial service more convenient than the day before.
Even customer support is dedicated and often just a tap away.
Expectations, however, will only rise. And not fulfilling them will make for a poor experience — one of the most common reasons why customers seek alternatives.
Our data aggregation services empower banks to fulfil these expectations in the following ways.
Multiple accounts. One place.
- More studies are discovering that clients worldwide hold more than one account.
- Data aggregation allows banks to bring all of them in one place, accessible via a dashboard.
- In fact, apps powered by data aggregation now have become the one-stop solution for every financial information, service, or instrument.
Prediction and personalization
- Data aggregation powers data analytics, which enables banks to understand their clients in greater depth.
- Insights inferred from data aggregation are more accurate since they are data-driven, based on objective facts and evidence.
- The insights enable banks to offer wealth management recommendations, investments, insurance, and other services, that are unique to their clients’ needs.
- The insights also drive predictions to up-sell or cross-sell to clients.
Staying ahead
- Anticipating clients’ needs and offering unique services illustrates that you understand them better than the rest. The two encourage trust.
- Add ease and convenience, and you have a sublime customer experience.
- Data-driven insights make for more accurate decisions, not just to recommend existing products, but also to develop new ones. Come up with the next breakthrough in FinTech.
In essence, our data aggregation services drive loyalty. They drive growth and innovation.
