Technology | Research & Analytics Services

Partnering with global technology companies across market research and scalable analytics

  SG Analytics has its foundations in research, is extremely strong in analytics and has uniquely differentiated itself by cogently combining its market research, analytics and technology capabilities to create compelling business outcomes for its technology customers across USA and Europe.

SG Analytics has its foundations in research, is extremely strong in analytics and has uniquely differentiated itself by cogently combining its market research, analytics and technology capabilities to create compelling business outcomes for its technology customers across USA and Europe.

Why SGA

Ability to combine modern analytics technologies

Ability to combine modern analytics technologies with strong research capabilities to deliver compelling business outcomes

Ability to combine modern analytics technologies with strong research capabilities to deliver compelling business outcomes

Product mindset

Product mindset applied to the way we deliver services allows us to take full ownership and position ourselves as your extension partners

Product mindset applied to the way we deliver services allows us to take full ownership and position ourselves as your extension partners

Our technology and product DNA

Our technology and product DNA ensures we are able to meet the rigour and precision expected by global technology customers

Our technology and product DNA ensures we are able to meet the rigour and precision expected by global technology customers

Why SGA

Behavioral insights and consumer-needs analysis

Ability to combine modern analytics technologies with strong research capabilities to deliver compelling business outcomes

Ability to combine modern analytics technologies with strong research capabilities to deliver compelling business outcomes

Personalization based on consumer analysis

Product mindset applied to the way we deliver services allows us to take full ownership and position ourselves as your extension partners

Product mindset applied to the way we deliver services allows us to take full ownership and position ourselves as your extension partners

Analytics to discover market trends

Our technology and product DNA ensures we are able to meet the rigour and precision expected by global technology customers

Our technology and product DNA ensures we are able to meet the rigour and precision expected by global technology customers

Behavioral insights and consumer-needs analysis

Ability to combine modern analytics technologies with strong research capabilities to deliver compelling business outcomes

Ability to combine modern analytics technologies with strong research capabilities to deliver compelling business outcomes

Personalization based on consumer analysis

Product mindset applied to the way we deliver services allows us to take full ownership and position ourselves as your extension partners

Product mindset applied to the way we deliver services allows us to take full ownership and position ourselves as your extension partners

Analytics to discover market trends

Our technology and product DNA ensures we are able to meet the rigour and precision expected by global technology customers

Our technology and product DNA ensures we are able to meet the rigour and precision expected by global technology customers

Behavioral insights and consumer-needs analysis

Ability to combine modern analytics technologies with strong research capabilities to deliver compelling business outcomes

Ability to combine modern analytics technologies with strong research capabilities to deliver compelling business outcomes

Personalization based on consumer analysis

Product mindset applied to the way we deliver services allows us to take full ownership and position ourselves as your extension partners

Product mindset applied to the way we deliver services allows us to take full ownership and position ourselves as your extension partners

How Do We Drive Results for Our Clients?

We leverage our expertise across research & analytics and technology to generate compelling business outcomes for our clients

Previous

Significant ability to extract insights from B2B and B2C respondents, globally

Modern analytics and data science/ML capabilities applied to both structured and unstructured data

Technology focus demonstrated via ‘data heavy’ product development, RPA and advanced dashboarding

Services We Provide

Previous

Research

Previous

Analytics

Research Services

We supplement our desk research capabilities with active primary research and analytics capabilities

Opportunity assessment

Opportunity assessment

  • Business opportunity analysis
  • Market size estimation
  • Market feasibility study
  • Market assessment study

Competitive intelligence

Competitive intelligence

  • Competitors’ market positioning
  • Product and market intelligence
  • Platform intelligence

Sales and marketing strategy

Sales and marketing strategy

  • Brand perception study
  • Evaluation of pricing strategies
  • Assessment of marketing channel effectiveness

Benchmarking studies

Benchmarking studies

  • Product benchmarking
  • Vendor assessment
  • Company performance benchmarking
  • Industry benchmarking

Go-to-Market strategy

Go-to-Market strategy

  • Market entry strategy
  • Target market identification
  • Business plan
  • Market need-gap analysis

Consumer insights

Consumer insights

  • Customer perception analysis
  • Customer satisfaction assessment
  • Usage and attitude studies

Analytics Services

We are a trusted analytics partner for global clients across ML-based data engineering predictive modelling and BI visualisation development

ML - driven data engineering

ML - driven data engineering


Deep expertise in applying ML to data engineering pipelines

  • Data stitching – SQL and noSQL database
  • Data pipeline automation (PySpark, DataBricks, and Snowflake)
  • Managing unstructured data using an NLP-based algorithm
  • Search engine creation (BERT and knowledge graph-based taxonomies)

Predictive analytics

Predictive analytics


Experience in applying latest data science techniques

  • Customer segmentation using clustering techniques
  • Campaign response and churn model using ML-based ensemble methods
  • Predictive maintenance using sensor data
  • Marketing ROI effectiveness (A/B testing, attribution model, market mix models)
  • Time series-based forecasting

BI visualisation

BI visualisation


Adept at converting big data into insightful visualisations

  • Design thinking and product development approach
  • Certified developers across BI tools (Power BI, Tableau, Domo, Microstrategy, D3, QlikView)
  • AI-driven NLG models for auto insights generation
  • Self-service analytics visualisations for web applications

Services We Provide

Previous

Research Services

We supplement our desk research capabilities with active primary research and analytics capabilities

Opportunity assessment

Opportunity assessment

  • Business opportunity analysis
  • Market size estimation
  • Market feasibility study
  • Market assessment study

Competitive intelligence

Competitive intelligence

  • Competitors’ market positioning
  • Product and market intelligence
  • Platform intelligence

Sales and marketing strategy

Sales and marketing strategy

  • Brand perception study
  • Evaluation of pricing strategies
  • Assessment of marketing channel effectiveness

Benchmarking studies

Benchmarking studies

  • Product benchmarking
  • Vendor assessment
  • Company performance benchmarking
  • Industry benchmarking

Go-to-Market strategy

Go-to-Market strategy

  • Market entry strategy
  • Target market identification
  • Business plan
  • Market need-gap analysis

Consumer insights

Consumer insights

  • Customer perception analysis
  • Customer satisfaction assessment
  • Usage and attitude studies
Previous

Analytics Services

We are a trusted analytics partner for global clients across ML-based data engineering predictive modelling and BI visualisation development

ML - driven data engineering

ML - driven data engineering


Deep expertise in applying ML to data engineering pipelines

  • Data stitching – SQL and noSQL database
  • Data pipeline automation (PySpark, DataBricks, and Snowflake)
  • Managing unstructured data using an NLP-based algorithm
  • Search engine creation (BERT and knowledge graph-based taxonomies)

Predictive analytics

Predictive analytics


Experience in applying latest data science techniques

  • Customer segmentation using clustering techniques
  • Campaign response and churn model using ML-based ensemble methods
  • Predictive maintenance using sensor data
  • Marketing ROI effectiveness (A/B testing, attribution model, market mix models)
  • Time series-based forecasting

BI visualisation

BI visualisation


Adept at converting big data into insightful visualisations

  • Design thinking and product development approach
  • Certified developers across BI tools (Power BI, Tableau, Domo, Microstrategy, D3, QlikView)
  • AI-driven NLG models for auto insights generation
  • Self-service analytics visualisations for web applications

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