SGA’s expertise lies across the entire data lifecycle. We work towards making data-driven insights speak through our data analytics services and solutions.
At SGA, the data analytics ecosystem is built upon four strong pillars of data and analytics strategy and insights.
Each of the four pillars is built interdependently to create value from the data insights and drive business objectives efficiently.
At SGA, we build and maximise our client’s monetisable data assets by designing advanced ML models using relevant data in different contexts as per our clients’ domains like BFSI, Media and Entertainment, Technology and Manufacturing.
In order to truly leverage our marketing initiatives, we need to think beyond just measuring the effectiveness of the marketing activities. It is also fundamental to understand the competition’s behaviors and examine the latest channels and innovative technologies that can be leveraged.
SG Analytics is a leading marketing analytics practitioner and partner of Fortune 500 companies, bringing together the best of market research and marketing analytics to measure, optimize and innovate, helping companies accelerate growth.
In this fast-paced digital era, choices have increased manifold and the attention spans of customers have reduced drastically. Revenue and customer delight can be maximized when companies understand what customers truly want and make their decision-making journey relevant.
SG Analytics, a leading customer analytics provider, helps clients assess their customers' journeys and lifetime values and utilize advanced analytics solutions, helping them calibrate offers and improve marketing initiatives.
SG Analytics’ sales analytics services and solutions are tailor-made to help your sales teams boost their performance and turn into an efficient selling machine. With our robust solutions and research and analytics expertise, clients can visualize and track all sales activities that lead up to conversions, identify growth opportunities, and build incentive plans that supercharge your sales team.
We collect data from disparate sources to stitch it together in a unified format for better analysis of data. Our data aggregation solutions impart consistency by using clear, pre-defined processes to collect & manage data across the data cycle
In this data-driven world, companies are compelled to harness the true potential of data and generate new insights to make effective decisions. This is where SGA’s data engineering services and solutions are instrumental in helping clients to make the best of unrealised opportunities.
Modern-day businesses generate a gigantic volume of data. SGA, with its expert data analytics services and solutions, enables these organisations to fuel their analytics projects and generate real-time data-intelligent reports, insights and recommendations.
Our approach to business intelligence is driven by our client requirements.
The evolution of the web or the world wide web and the availability of large amounts of data within the organisations are pushing them to incorporate intelligent data-driven techniques like ML for effective and intelligent decision-making.
Why SGA
Deep Domain Expertise
Our offerings range from data strategy creation to a future-ready data architecture with an in-depth domain expertise.
A Full-service Suite
We offer a full-service suite for software development, product testing and enhancement that can leverage to accelerate the products go-to-market.
Insights-driven Outcome
We provide impactful insights through our AI/ML applications and reporting engagements.
Whitepapers
Engaging Your Viewers With ‘Context’
The increased consumption of digital media content in the wake of the pandemic has led to the rise of the era of contextual advertisements. A data-driven...
Whitepapers
The COVID Tech Tango- Sparks Flying but Where's the Money...
SG Analytics conducted a survey of 200 key IT decision-makers in the US across the Banking and Financial Services, Healthcare, Retail, and TMT sectors to...
Whitepapers
Leveraging Data Analytics in Retail
Retail has undergone a digital transformation involving almost every business function. Being multichannel has become a norm as opposed to a differentiating...
CASE STUDIES