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Data Management & Analytics Services

  • Forge ahead with data-driven and data-centric decision-making

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Why is Data Management & Analytics Essential for Companies?

SG Analytics’ data management & analytics services offer a wide array of services under one umbrella – marketing analytics, competitive intelligence analytics, sales analytics, and customer analytics. Capitalise on your enterprise data resources by leveraging our data engineering services.

As one of the leading data analytics and management firms in the UK, SG Analytics provides integrated enterprise-strength data governance services including consulting, development of quality data governance framework, and implementation. Leverage our robust practices and industry-efficient processes to harness the full potential of your data, generate valuable business insights, and ensure compliance with all regulatory standards.

Data Management & Analytics Services

What we offer

At SGA, we facilitate data stewardship that offers industry-best processes and robust practices to strengthen data intelligence and advancements with data-centric and data-driven decision making.

  • Data matching and enrichment enables upgradation of integrity and quality of data to enhance digital growth and operational efficiency
  • Improved data security, privacy, and compliance with data regulations and data management
  • Robust processes to standardise, integrate, protect and store corporate data
  • Augment customer satisfaction and improve strategic efficiency by merging data catalogue with data literacy
  • Data de-duplication and automation to optimise data consistency and tactical remediation

SGA's data analytics solutions offer a comprehensive approach to data engineering and enterprise test data management that includes all the technical drivers essential to monetise your enterprise data resources.

  • Build data ingestion pipelines to transfer streaming as well as batched data from pre-existing databases and data warehouses to a data lake
  • Most performant and scalable data ingestion platforms combined with a combination of open stack to perform data ingestion
  • Data stitching for SQL and NoSQL databases, information mining and document/search stores (BERT, knowledge graph-based taxonomies)
  • Build data pipelines from scratch or by availing services from major cloud service vendors
  • NLP-based algorithms to organise and manage unstructured data
  • Data pipeline automation via tools such as Databricks, PySpark, Snowflake, etc. to create a data transportation and transformation system that dynamically adapts to changing circumstances

Business Intelligence solutions such as data discovery, data reporting, and data visualisation enable organisations to consume data more effectively and make well-informed decisions. SG Analytics’ Business Intelligence and Visualisation services help enterprises in making accurate and actionable data available for different stakeholders.

  • Managed reporting services to build and implement BI & data reporting solutions across leading performant platforms such as Tableau, QlikView, PowerBI, Looker, Oracle, and Microstrategy
  • Proficiency in creating captivating and interactive dashboards to expedite decision-making
  • Intuitive graphical storyboards and creative visualisations to help the audience digest large amounts of information easily and quickly

Irrespective of your position in your data and analytics journey, we can help you extract value from your data at an enterprise scale at affordable prices. As a leading data management & analytics service provider, SG Analytics offers services that encompass all the analytics activities carried out within the organization, from modelling and insights to AI and ML.

  • Leverage predictive analytics to analyse structured and unstructured data and predict future events such as trends, next best action, future customer behaviours, viral events, etc.
  • Derive value from massive complex structured and unstructured data sets using the latest sophisticated algorithms such as machine learning, e.g. dynamic pricing, recommender systems, etc.
  • Forecast demands to optimise operations and planning, sales and shipment forecasting, predict customer conversions, e.g. ‘freemium’ to ‘premium’
  • Text analytics and NLP to glean meaningful insights from text data, e.g. customer sentiments, content enrichment, conversation topics, customer satisfaction, etc.
  • Determine optimal selling price using demand, revenue and cost equations, and maximise marketing reach, resource optimisation and assortment optimisation

Businesses need to think beyond quantifying the effectiveness of their marketing activities to make the most of their marketing initiatives. Also, it is becoming increasingly important to understand the behaviour of competitors and analyse the latest channels and innovations that businesses can leverage.

As a partner of Fortune 500 companies and a leading practitioner of marketing analytics, SG Analytics combines the best of market research and marketing analytics to measure, optimise, and innovate for enabling companies to succeed and achieve their business objectives.

  • Measure, manage and analyse the performance of your marketing efforts to predict ROI and optimise marketing spend
  • Analyse social media data to extract actionable consumer insights, understand consumer sentiments and identify market trends
  • Multi-channel attribution models to assess the effectiveness of each marketing channel, identify the most effective amongst them and weigh their contribution
  • ‘360-degree’ customer view to provide personalised offers and experiences to your customer

With increased digitisation, while choices have increased significantly, the attention span of customers has reduced drastically. Only companies that truly understand their customers’ wants and needs and make their journeys relevant will be able to maximise both their revenues and their customers’ delight.

As a leading provider of customer analytics services, SG Analytics helps its clients in mapping their customers’ journeys and determining their lifetime values as well as deploying advanced analytics solutions for optimising marketing initiatives.

  • Customer segmentation to know your potential customers, their buying habits and potential, preferences and expectations
  • Data analytics for better targeting and profitability to improve customer acquisition and retention
  • Hyper-personalisation to improve customer engagement, experience and lifetime value, and enhance ROI

SGA’s sales analytics solutions and services are customised to help your sales teams become an efficient selling machine and improve performance exponentially. Our solutions aid in visualising and tracking all sales activities that result in conversions. We leverage our expertise in research and analytics to recognise potential growth opportunities and formulate incentive plans that can bring out the very best in your sales teams.

  • Robust territory management strategies to optimise salesforce usage and maximise the potential of your sales teams
  • Monitor and measure your sales teams’ performance across products and verticals, predict market trends and sales potential accurately, and improve your outreach and coverage
  • Data-based incentive models and quantitative metrics to measure employee performance and provide unbiased incentives

Employ our machine learning enabled competitive intelligence analytics to gain insights into customer expectations and satisfaction. SGA's competitive intelligence analytics includes NLP to convert unstructured text into easily-understandable customer voice.

  • In-depth insights into consumer satisfaction, expectation, and preferences to fence potential customer churn
  • Sentiment analysis to understand customer’s views to improve specific product features or service components
  • Understand customer sentiments and intent to drive advocacy for your brand
  • Intuitive visualisations along with a self-service user interface to make tactical decisions across business functions
  • Product roadmap and feature & service benchmarking to make informed decisions on feature launches/upgrades, service improvements and product marketing
  • Identify trending topics to optimise content marketing strategies
  • Competitive intelligence and targeted customer segmentation across various industries (IT, Healthcare, CPG/Retail, Manufacturing, etc.) to enhance sales intelligence


We are Data Experts

Our data scientists bring in the analytics capabilities and the right set of methodologies to solve business problems

Contextual Understanding

We have a contextual understanding of our client's business objectives. Grasping upfront what needs to be done and what data needs to be collected means that we get started right away

Actionable Insights

Our team of business analysts bring together context and data to generate meaningful business insights

Who We Work With


media and entertainment services


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Use our Data Analytics & Management solutions to generate new insights and define data-driven strategies for your business growth.