What we do > Data Analytics

Data Analytics Services & Solutions

  • We leverage data using our data analytics services and solutions to assist our clients to make informed decisions and offerings to help them meet their company goals. We create frameworks and models powered by machine learning ML and fine-tune decision-making models by aligning them with the client's business objectives.

Blogs | How can Data Analytics Improve Customer Service?

SG Analytics data analytics services drive your data-driven business objectives.

SGA’s expertise lies across the entire data lifecycle. We work towards making data-driven insights speak through our data analytics services and solutions.

At SGA, the data analytics ecosystem is built upon four strong pillars of data and analytics strategy and insights.

Each of the four pillars is built interdependently to create value from the data insights and drive business objectives efficiently.

  • 1st pillar makes analytics a powerful weapon to generate insights is DATA. We collect, aggregate and ingest data to develop competence around it. 
  • 2nd pillar is business intelligence and reporting, where we specialise in designing user-centric performance dashboards that offer real-time assistance and are scalable and low maintenance. 
  • 3rd pillar offers intelligent insights to deliver value enabled by agility and customer-centricity. 
  • 4th pillar enables us to make quick yet effective decisions by employing advanced analytics to identify the ideal target customers and predict customer behaviours with personalised offerings.
Data Management & Analytics Services

What we offer

At SGA, we build and maximise our client’s monetisable data assets by designing advanced ML models using relevant data in different contexts as per our clients’ domains like BFSI, Media and Entertainment, Technology and Manufacturing.

  • Our advanced data architectures, along with the analytics support, help in mining large enterprise data to generate actionable insights for better decision-making.
  • We apply advanced analytical models and visualisations to data marts for faster and more precise insight generation and prediction.
  • We build advanced predictive analytics frameworks for sales, marketing and campaign effectiveness.
  • We create insight frameworks by employing advanced AI/ML to enable monetisation of the data and business intelligence assets that can be consumed by various consumers of the marketplace.

In order to truly leverage our marketing initiatives, we need to think beyond just measuring the effectiveness of the marketing activities. It is also fundamental to understand the competition’s behaviors and examine the latest channels and innovative technologies that can be leveraged.
SG Analytics is a leading marketing analytics practitioner and partner of Fortune 500 companies, bringing together the best of market research and marketing analytics to measure, optimize and innovate, helping companies accelerate growth.

  • Predict ROI and measure the effectiveness of marketing spends
  • Understand market trends and consumer sentiments with critical insights generated from social media data
  • Realize the most effective marketing channels by developing and enhancing multi-channel attribution models
  • Generate a “360-degree” view of consumer behavior to launch personalized campaigns and offers

In this fast-paced digital era, choices have increased manifold and the attention spans of customers have reduced drastically. Revenue and customer delight can be maximized when companies understand what customers truly want and make their decision-making journey relevant.
SG Analytics, a leading customer analytics provider, helps clients assess their customers' journeys and lifetime values and utilize advanced analytics solutions, helping them calibrate offers and improve marketing initiatives.

  • As one of the leading data analytics companies, SG Analytics helps identify, acquire, and retain customers to improve profitability
  • Assess the behavior of customers and use segmentation to target the right audience
  • Boost customer engagement with hyper-personalized offerings and improve returns on investments
  • Identify the right and relevant customers

SG Analytics’ sales analytics services and solutions are tailor-made to help your sales teams boost their performance and turn into an efficient selling machine. With our robust solutions and research and analytics expertise, clients can visualize and track all sales activities that lead up to conversions, identify growth opportunities, and build incentive plans that supercharge your sales team.

  • Optimization of territory management strategies and usage of Salesforce for better performance of the sales teams
  • Forecasting sales potential and market in a precise manner to boost outreach and coverage
  • Maximize productivity and returns by analyzing sales teams’ performance & designing effective incentive strategies
  • Optimize sales costs by tracking and measuring sales teams’ performance

We collect data from disparate sources to stitch it together in a unified format for better analysis of data. Our data aggregation solutions impart consistency by using clear, pre-defined processes to collect & manage data across the data cycle

  • Collect structured as well as unstructured data from various primary and secondary sources
  • Create data master and ensure data in golden source complies with regulatory requirements
  • We input data into the relevant databases and automate data ingestion where possible

In this data-driven world, companies are compelled to harness the true potential of data and generate new insights to make effective decisions. This is where SGA’s data engineering services and solutions are instrumental in helping clients to make the best of unrealised opportunities.

  • We employ product holding data, collection operation data and collectors’ notes to build models as well as to enhance the predictive ability of the models. 
  • We manage structured and unstructured data using natural language processing (NLP)-based algorithms.
  • We implement appropriate end-to-end data collection to data management processes across domains by employing our advanced data analytics solutions. 
  • We provide automated data ingestion and integration solutions across multiple sources to build data lake.

Modern-day businesses generate a gigantic volume of data. SGA, with its expert data analytics services and solutions, enables these organisations to fuel their analytics projects and generate real-time data-intelligent reports, insights and recommendations. 

Our approach to business intelligence is driven by our client requirements.

  • SGA’s solutions team interacts with the client’s stakeholders to identify as well as understand the challenges, pain points and business goals, along with their existing architecture. 
  • We aim to offer scalable and cost-effective solutions for near-future growth.
  • We aim to equip organisations with data and, hence, facilitate end-to-end services from engineering the data in the cloud to processing data, performing advanced analytics, creating deep learning frameworks and visualising it for the organisations to recognise their trends and weaknesses and work accordingly.

The evolution of the web or the world wide web and the availability of large amounts of data within the organisations are pushing them to incorporate intelligent data-driven techniques like ML for effective and intelligent decision-making.

  • We offer insights to businesses by leveraging data and conducting analysis as per the business requirements to enable better decision-making. 
  • We provide consumer insights by analysing social media interactions across various platforms. Our strength lies in catering to M&E and BFSI clients.
  • Using ML to analyse the new customers and fit them into a persona to customise relevant products or marketing strategies to improve customer acquisition and conversion rates.


Deep Domain Expertise

Our offerings range from data strategy creation to a future-ready data architecture with an in-depth domain expertise.

A Full-service Suite

We offer a full-service suite for software development, product testing and enhancement that can leverage to accelerate the products go-to-market.

Insights-driven Outcome

We provide impactful insights through our AI/ML applications and reporting engagements.

Who We Work With


media and entertainment services


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Data Analytics


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Use our Data Analytics & Management solutions to generate new insights and define data-driven strategies for your business growth.