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Media & Entertainment | Research & Analytics Services

Leverage SG Analytics’ advanced analytics capabilities to make accurate decisions and accelerate growth

  The M&E sector has become synonymous with data and analytics, with customisation and changing audience preferences being the new order. Media & Entertainment (M&E) firms require offering compelling solutions and content in an easy-to-access platform. Our research and analytics services ensure that M&E firms are in sync with the changing sector landscape and viewer preferences. SG Analytics helps its M&E customers solve business problems by harnessing disruptive data, artificial intelligence, machine learning and cutting-edge technologies. We offer deep sector expertise and rich experience in delivering research-led insights through our experienced media sector consultants.

The M&E sector has become synonymous with data and analytics, with customisation and changing audience preferences being the new order. Media & Entertainment (M&E) firms require offering compelling solutions and content in an easy-to-access platform. Our research and analytics services ensure that M&E firms are in sync with the changing sector landscape and viewer preferences. SG Analytics helps its M&E customers solve business problems by harnessing disruptive data, artificial intelligence, machine learning and cutting-edge technologies. We offer deep sector expertise and rich experience in delivering research-led insights through our experienced media sector consultants.

We Deliver Research & Analytics Capabilities for Leading Brands to Be on Top of Emerging Trends

Understanding our audience better

Understanding our audience better

  • Audience profiling and segmentation
  • Programme choice modelling
  • Linear TV viewership analysis
  • Proliferation of content/channel
  • Network & programme CSAT, U&A and perception
  • Audience viewing trends (time & attention, content & devices, etc.)

Identifying new streams of monetisation

Identifying new streams of monetisation

  • Digital/web platform analytics
  • Opportunity sizing for OTT content
  • Recommendation engines for VoD content
  • App subscription-pricing analytics
  • Emerging trends tracking

Increasing revenue

Increasing revenue

  • Ad-sales forecasting
  • VOD subscription forecasting
  • Cannibalisation impact of OTT on Linear TV
  • Advertising customisation on OTT devices
  • Need-gap analysis and whitespace assessment

Engaging the audience better

Engaging the audience better

  • Social media listening
  • Auto-classification of customer responses
  • Mapping digital audience journey
  • Emotion and intent mining

Improving viewership rating

Improving viewership rating

  • Ratings forecast
  • Program spot vs. segment analysis
  • Promo conversion measurement
  • Audience churn/survival analytics
  • Cross-network/programme benchmarking

Optimising marketing spend

Optimising marketing spend

  • Ad campaign effectiveness
  • Campaign monitoring
  • Digital marketing ROI optimisation
  • A/B testing of innovative campaigns

Services We Provide

Research

Market intelligence

We deploy quantitative and qualitative techniques to gather intelligence across audiences, customers, competition and marketplace


Business strategy

Our sector experts develop customised frameworks that help businesses make data-driven decisions for long-term growth

Analytics

Analytical roadmaps

Our data scientists and AI/ML specialists construct an organisation-wide data and analytics roadmap


Execution capabilities

Execution capabilities

We execute our expertise across marketing analytics, consumer analytics, digital & web analytics, social media analytics, big data engineering and visualisation services

Technology

Cognitive and logic-based automation

Across data & research-related workflows


Build custom applications

Build custom applications

Quality assurance management

How Do We Drive Results for Our Clients?

Our services span across the media value chain from broadcasting, production, marketing, ad-sales, contract negotiations, digital platforms, etc. The muscle that we have built around analytics enables our clients to make informed business decisions. We deliver solutions that:

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Help understand and engage your audience better (audience analytics/behaviour analytics, digital campaigns, engagement)

Identify new streams of monetisation (video recommendations, digital/web platform analytics, subscription analytics)

Improve your viewership rating (subscriber retention, ad-sales, content strategy and analytics)

Increase your revenue (ad-sales and promotions)

Optimise your marketing spends (marketing/promotion effectiveness)

Our Context-driven Approach and Sector Expertise Enhance Analytics Consumption and Deliver High-quality Insights

Our approach to M&E engagements

  • Connect the business problem to a solution framework
  • Determine the required internal and external data sources
  • Construct KPIs, constraints and assumptions for the solution
  • Automate data integration across sources via ETL pipeline automation
  • Conduct feature engineering using ML algorithms
  • Capture market data via ad-hoc surveys and interviews
  • Deploy API-based web-scraping for social media data
  • Leverage ML techniques for auto-conversion of unstructured to structured data
  • Deploy business/marketing tools and predictive models
  • Review underlying trends in data to confirm/reject hypothesis
  • Create self-service visualisation tools
  • Aggregate key findings to determine market trends
  • AI-driven auto-insight generation
  • Draft comprehensive reports punctuated with a storytelling format for easy consumption

Research techniques

  • Computer-aided telephonic interviews
  • Online surveys
  • Focus group discussion
  • Online communities
  • API-based social media web scraping

Analytics tools

  • mparticle
  • Google/Adobe Analytics
  • Brandwatch, Talkwalker,
    and Tubulur (social media)
  • R/Python
  • AWS Sagemaker/GCP/
    Azure ML Studio
  • PySpark
  • AWS services
  • Redshift
  • Azure Databricks
  • Kochava
  • Power BI/Tableau/
    Looker/DOMO
  • mparticle
  • Google/Adobe Analytics
  • Brandwatch, Talkwalker,
    and Tubulur (social media)
  • R/Python
  • AWS Sagemaker/GCP/
    Azure ML Studio
  • PySpark
  • AWS services
  • Redshift
  • Azure Databricks
  • Kochava
  • Power BI/Tableau/
    Looker/DOMO

Why SGA

Contextual understanding

Contextual understanding

We get it!

We are the data experts

We are the data experts

We let your data speak

Sector expertise

Sector expertise

We understand the dynamics of the global M&E industry very well

Visualising what matters

Visualising what matters

Storytelling via compelling visualisation

Actionable insights

Actionable insights

Analytics that drive business decisions

Contextual understanding

Contextual understanding

We get it!

We are the data experts

We are the data experts

We let your data speak

Sector expertise

Sector expertise

We understand the dynamics of the global M&E industry very well

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Dataset Exposure

  • Nielsen AMRLD/MMRLD
  • Advertising data
  • Comscore
  • Ad-sales data
  • Freewheel data
  • As-run broadcasting data
  • Social media data
  • Digital platform data
  • Nielsen AMRLD/MMRLD
  • Advertising data
  • Comscore
  • Ad-sales data
  • Freewheel data
  • As-run broadcasting data
  • Social media data
  • Digital platform data

Teams Supported

  • Consumer insights
  • Advanced analytics/AI
  • Broadcasting
  • Content strategy
  • Ad-sales
  • Social media
  • Management sciences
  • Consumer research
  • Data engineering
  • Data science
  • Consumer insights
  • Advanced analytics/AI
  • Broadcasting
  • Content strategy
  • Ad-sales
  • Social media
  • Management sciences
  • Consumer research
  • Data engineering
  • Data science

Thought Table

Explore our rich collection of applied expertise through whitepapers, reports, case-studies and blogs authored by our experts