Whitepaper

NAB 2024 Key Trends

Market Research

SG Analytics (SGA)’s media and broadcast research & consulting team surveyed 13 vendors attending the 2024 NAB Show in Las Vegas in April 2024. The team attended the virtual pre-NAB briefings of three vendors to build primary trends shaping the connected media economy.

Key Takeaways

  • Operational efficiencies and profitability are flagship drivers of today’s business priorities
  • B2B and B2C software functionality convergence is imminent
  • Code GenAI and modular SDKs to address the technical debt challenge

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