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Marketing Analytics Services

Leverage our marketing analytics services to empower your brand and drive business growth

Why Marketing Analytics Services are Crucial to Businesses? 

The advent of technology advancements are generating an unending flood of information. Customers now know more about a product or service than ever before. 

As an established marketing analytics services firm in the UK, SG Analytics provides consulting services like social media listening, web analytics, and marketing analytics to help clients keep pace with the ever-changing market dynamics, identify and seize potential opportunities, and build data-driven marketing strategies.

SG Analytics’ marketing analytics services provide precise and valuable insights to optimize your go-to-market and product launch strategies, capitalize and expand into new markets, and maximize salesforce potential. Leverage our social media monitoring services to extract valuable customer and competitor information from social media data.  

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Why SGA ?

INDUSTRIES WE SERVE

BFSI

BFSI
TECHNOLOGY

TECHNOLOGY
MEDIA & ENTERTAINMENT

MEDIA & ENTERTAINMENT
Healthcare

Healthcare

Marketing Effectiveness

  • Measure marketing ROI to optimize marketing spend and streamline resource allocation process
  • Robust customer segmentation techniques and targeting tools to simplify market segmentation and improve brand positioning
  • Marketing analytics to measure and analyze marketing performance, marketing campaign effectiveness, and optimize campaigns to target and reach out to the right customer at the right time, and augment returns
    • Client Example Client Example

Social Media Listening and Monitoring

  • Social media monitoring to carefully listen to what people say about your brand, products, and competitors.
  • Gain actionable business and consumer insights by garnering and analyzing relevant social media data
  • Sentiment analysis to understand customer sentiments and measure customer satisfaction to improve products or services
  • Social media analytics via frontier technologies like text mining and NLP (Natural Language Processing) to assess social media conversations and identify positive, negative, and neutral comments.
    • Client Example Client Example

Multi-channel Attribution and Modeling

  • Multi-channel market mix models to optimize spend and analyze the effect of various marketing tactics on sales, and estimate the impact of future tactics
  • Conversion modeling to build extremely accurate predictive models to identify and convert visitors into potential customers, and increase conversion rates
  • Comparative marketing analytics to optimize marketing budgets and assess performance across different marketing channels
    • Client Example Client Example

360-degree Customer View

  • 360-degree customer view to gain an end-to-end picture of your customers’ journey/experience with your brand
  • Lead conversion analysis, sales cycle analysis along with data-driven marketing strategy to improve customer acquisition and retention processes
  • Advanced psychographic analyses and hyper-personalization to increase customer satisfaction and customer lifetime value

Knowledge Center - Your Information Hub

Step ahead with actionable insights that empower growth.

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*By sharing the information you have entered, you give your express consent to SG Analytics to use the provided information to contact you with relevant information related to its offerings and services as and when required. SG Analytics secures all your personal information from unauthorized access, use or disclosure. For more information, please visit our privacy policy.

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