Market Research Services
SG Analytics offers market research services to reveal consumer needs, emerging market requirements, and competitor evaluations. Lack of information or inadequate data about the market can lead to incompetent marketing campaigns. Including a mix of both qualitative and quantitative methodologies, we offer end-to-end market research consulting for organizations looking to outsource their market research services to a commercially viable partner, while maintaining quality and reliability.
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Market Research Services
Primary market research is a vital part of our work, and clients can utilize our packaged end-to-end services or obtain piecemeal access to our services, including an extensive panel reach of over 4 million global hard-to-source respondent personas across 75+ markets.
Primary market research is a vital part of our work, and clients can utilize our packaged end-to-end services or obtain piecemeal access to our services, including an extensive panel reach of over 4 million global hard-to-source respondent personas across 75+ markets.
Market Research Solutions
Market Segmentation
Create personas, improve marketing efficiency, product fitment, customer satisfaction, and business margins.
Product Development
Know our customer requirements, create a competitive edge, and find new avenues for growth.
UAT Studies
Information on customer preferences and their perceptions.
Concept Testing
Justify product ideas, mitigate risks, and ensure that the final product is as per customer expectation and market demand.
Competitor Analysis
Market position, SWOT, and a strategic decision to move ahead of competition.
Ad Effectiveness
Reduce marketing campaign cost and optimize ROI.
Pricing Strategy
Optimize price and conditions and improve market position relative to competitors.
Customer Satisfaction and Experience
Increase customer loyalty and overall satisfaction and reduce churn.
Market Entry Strategies
Lower investment risks after validating assumptions, understand local markets, and refine approaches.
Brand Awareness and Positioning
Create personas, improve marketing efficiency, product fitment, customer satisfaction, and business margins.
Social and Environmental Studies
Ecological assessments and for corporate social responsibility.
Why SGA
Who We Work With
Our Ins(AI)ghts
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AI is Transforming Market Research - Role of AI in Market Research
AI is transforming market research by replacing traditional methods with faster, scalable, and cost-effective solutions. It enables real-time sentiment analysis, competitor tracking, and trend forecasting through predictive analytics. AI tools automate data collection from social media, e-commerce platforms, and online forums, providing richer insights. Generative AI streamlines report creation and enhances survey engagement via chatbots. While AI boosts speed and accuracy, human analysts add context and creativity. Together, they offer a smarter, more strategic approach to market research.
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Market Research Methods & Techniques in 2025
Market research methods help businesses make informed decisions by analyzing customer behavior, market trends, and competition. These methods are broadly categorized into primary (surveys, interviews, focus groups, observation) and secondary research (industry reports, government data, competitor analysis). Qualitative research uncovers consumer motivations, while quantitative research provides statistical insights. Businesses also use competitor analysis to identify market gaps and growth opportunities. Tailoring research techniques to specific goals enhances strategic planning and decision-making in a dynamic marketplace.
