Track your competitors' activities, industry events, customer behaviour and market dynamics
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In today’s fast-changing business environment, organisations need the assistance of market intelligence companies to identify and seize potential opportunities and overcome business obstacles.
As one of the leading market intelligence companies in the UK, SG Analytics is proficient in collecting, processing and assessing market intelligence. Our deep understanding of global market intelligence enables us to provide robust and relevant information that will empower companies to make business-relevant strategic decisions.
Collaborate with our sector experts to gain deep insights into your marketplace, competitors and customers, and construct custom-built competitive... Read More
We provide tailor-made solutions using qualitative and quantitative research techniques, focus groups, purchase history analysis and product reviews, facilitating the innovation process, insights understanding and marketing delivery. SGA’s bespoke analysis and insights help clients understand the deeper nuances of customer behaviour. We study consumer data to gain insights into consumers – who they are and their motivations. We leverage customer segmentation through primary research to understand their buying behaviour and purchase decision-making to craft detailed customer personas and customer journey maps, which enable personalisation of products and services based on customer needs.
We are experts in evaluating ideas, concepts or opportunities, which enable us to decide if there is sufficient strategic, market and financial sense in product development after continued consideration. We have been instrumental in helping organisations identify and evaluate the attractiveness of business opportunities. We are adept at conducting opportunity analysis in order to establish demand and competitive analysis to examine market conditions and consequently devise holistic strategies.
As a leading market intelligence company, we at SGA are adept at providing a holistic approach towards gaining all-round understanding of competitor history, interpreting past events and forecasting future strategies. We leverage seasoned competitive intelligence research to understand current and future competitors, their present businesses and future aspirations – how their actions might affect the client and well-thought-out response strategies. Through our competitive intelligence insights, we also evaluate how competitors might be disrupted by unforeseen market factors, both in the present and in the future, thereby converting available information/data into intelligence that is instrumental in supplying a real-time view of the competitive market landscape.
SG Analytics’ benchmarking initiatives are a part of a continuous improvement process. We ensure that the progress being made stays aligned with the set strategic objectives and take the learnings from the benchmarking process to refine and re-define future strategic objectives. With our insights benchmarking, we help our clients in the UK gain better understanding of the best systems and practices that are crucial for invigorating the management of their own supply chains and prioritize the opportunities that exist to achieve business goals and surpass industry benchmarks.
Why SGA
Versatile
Ability to deploy a combination of desk research and interviews/surveys to deliver insights
Rich insights
Leverage in-house panel of senior sector executives for rich qualitative insights
Enable outcomes
Focus on enabling business outcomes beyond just a set of delivery artifacts
Custom framework
Customised framework using a combination of secondary research, survey and qualitative discussions
Whitepapers
ATxSG BroadcastAsia 2024: Key Trends
ATxSG is one of the leading technology conferences in Asia-Pacific with two primary focus avenues, i.e., BroadcastAsia and CommunicAsia, with close to...
Whitepapers
SG Analytics (SGA)’s media and broadcast research & consulting team surveyed 13 vendors attending the 2024 NAB Show in Las Vegas in April 2024....
Whitepapers
A Shift toward Sustainable Media Consumption Imminent
Short description & Key Takeaways for the website: There are roughly 500+ OTT TV & video services globally with 6.3bn users worldwide generating...
CASE STUDIES