Patient Engagement Experience – Add a Pinch of Perception, Sustainability, and Analytics to Your Existing Database and See the Difference

Key Takeaways:

• The convergence of patient experience, perception, and decision-making process should be merged with the offerings and solutions.
• With data convergence set to play a major role in PEP, wearables, learning, and development, marketing, app-based data, and salesforce data (from drug/product companies) will become integrated.
• Dependency on fixed metrics on subscription-based databases will also lead to major failures of strategy.