Key Trends from NAB 2023

Market Research

In today’s multi-screen TV & video era, audiences are consuming multi-dimensional content repositories, including news, TV & film, music, sports, short form, etc., from anywhere and everywhere. In 2023, producing volumetric interactive content repositories, promoting multi-platform distribution at scale, and accelerating newer monetization avenues are fast becoming the leading business priorities for most content aggregators and digital-born enterprises globally.

Key Takeaways:

  1. The changing audience preference toward local and regional assets has further accelerated the diversification of content ownership across multiple engagement hubs.
  2. With the fragmentation of multigeneration technology stacks continuing to rise, there is likely to be an increase in the demand for media enterprises to invest in resource capabilities for real-time degradation and development.
  3. The increase in customization of technology deployments will have a positive impact on growth across both consulting services and system integration (SI) within the broadcast TV & video segment in the long term.

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