Engaging Your Viewers With ‘Context’

Data Analytics

The increased consumption of digital media content in the wake of the pandemic has led to the rise of the era of contextual advertisements. A data-driven approach, it helps advertisers bring personalization and precision to their strategies. With viewers getting glued to their devices to binge-watch their favorite movie or series, advertisers are bringing in interesting changes in their ad target strategy. Owing to the development of streamlined and robust artificial intelligence (AI), contextual advertising is making a strong comeback.

Key Points

  • The fall in the addiction to ‘cookies’.  Advertisers are returning to the first principle – Advertising based on the context of the content.
  • Connecting the branding dots via contextual advertising to establish the connection.
  • Advertisement empowered with AI to deliver the right message.

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