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Technology | Research & Analytics Services

Partnering with global technology companies across market research and scalable analytics

Blogs | How Artificial Intelligence Transforms Data and Marketing Strategies

Services We Provide

We supplement our desk research capabilities with active primary research and analytics capabilities.

Go-to-market strategy

• Market entry strategy
• Target market identification
• Business plan
• Market need-gap analysis

Competitive intelligence

• Competitors’ market positioning
• Product and market intelligence
• Platform-intelligence

Consumer insights

• Customer perception analysis
• Customer satisfaction assessment
• Usage and attitude studies

Sales and marketing strategy

• Brand perception study
• Evaluation of pricing strategies
• Assessment of marketing channel effectiveness

Opportunity assessment

• Business opportunity analysis
• Market size estimation
• Market feasibility study
• Market assessment study

Benchmarking studies

• Product benchmarking
• Vendor assessment
• Company performance benchmarking
• Industry benchmarking

We are a trusted analytics partner for global clients across ML-based data engineering predictive modeling and BI visualization development.

Predictive analytics
Experience in applying the latest data science techniques

  • Customer segmentation using clustering techniques 
  • Campaign response and churn model using ML-based ensemble methods
  • Predictive maintenance using sensor data
  • Marketing ROI effectiveness (A/B testing, attribution model, market mix models) 
  • Time series-based forecasting

BI visualization
Adept at converting big data into insightful visualizations     

  • Design thinking and product development approach
  • Certified developers across BI tools (Power BI, Tableau, Domo, Microstrategy, D3, QlikView) 
  • AI-driven NLG models for auto insights generation
  • Self-service analytics visualizations for web applications

ML-driven data engineering

Deep expertise in applying ML to data engineering pipelines

  • Data stitching – SQL and NoSQL database
  • Data pipeline automation (PySpark, DataBricks, and Snowflake)
  • Managing unstructured data using an NLP-based algorithm
  • Search engine creation (BERT and knowledge graph-based taxonomies)

How We Drive Results for Our Clients

Actionable Insights

Ability to combine modern analytics tools with strong research capabilities to deliver actionable business insights

Product Mindset

Product mindset allows us to take full ownership and accountability as your extension partners

High Precision

Our technology and product DNA ensures we are able to meet the rigor and precision expected by global technology customers

Delivering superior quality of work is integral to who we are and it is entrenched in our deliverables


Generative AI


Use of Generative AI by Ad Agencies in the Whole Marketing...

Popular Generative AI (Gen AI) interfaces, like Bard, ChatGPT, Dall-E, and Stable Diffusion, are algorithms that enable users to formulate a wide variety of...

SG Analytics Whitepaper Customer Experience in Consumer Economy


Building Scalable Customer Experience in Today’s D2C...

COVID-19 pandemic, and the disruptions it brought with it, has made D2C market highly competitive. Customer experience (CX) is one of the best ways for...

SG Analytics Whitepaper Reusable Data Products and Patterns Can Unlock New Opportunities


Reusable Data Products and Patterns Can Unlock New...

Despite recognizing the power of data, and the likelihood of the emergence of smart workflows and seamless communications between humans and machines in the...

Our technology research offers the most comprehensive portfolio of research, analysis, and visualization to help you out-market, out-sell, and out-grow the competition.