BUSINESS SITUATION
Our client was selected by a leading US-based medical technology company - a disruptor in the continuous monitoring device space, as their sell-side advisor. The company was looking for support with identifying, short-listing, and approaching potential investors.
SGA APPROACH
- Preparation: Conducted internal due diligence and industry review; identified M&A in the MedTech space in the last 5 years; performed peer analysis; screened for potential strategic investors in various categories; provided contact details; and performed a detailed valuation exercise followed by Football Field analysis
- Marketing: Prepared management presentation, discussion material, confidential financial package, due diligence materials as well as outbound marketing email and fine-tuned it for specific parties. Also set up data room and initiated outreach to prospective investors
- Investor Outreach: Approached potential investors via emails using MailMerge and maintained daily process and contact logs and status trackers. Also followed-up with passive potential buyers, updated buyer details on CRM MadeMarket, and delivered management presentations to interested prospects
- Diligence and Closing: Helped client select a suitable virtual data room from available vendors such as Ansarada and Venue. Also handled documents, follow-up information request reviews, regular updating of requested files during due diligence, and progress monitoring of definitive agreement and other closing document
ENGAGEMENT
Provide support across the deal life cycle for the sell-side mandate including preparation, marketing, investor outreach, and diligence and closing.
BENEFITS & OUTCOME
- Thorough company valuation, internal due diligence, peer analysis, and industry review performed to confirm favorable market conditions for the deal
- List of 200+ potential strategic investors with identified contact details verified using MailTester
- Creation of marketing and deal documentation for outreach and client-buyer meetings
- Support with setting up data room, handling outreach campaign, and planning and monitoring deal activity progress
KEY TAKEAWAY
- More client facing time resulting in higher engagement
- 40% cost effective research and increased in productivity
