The European cosmetics market is highly fragmented, with numerous small players in each region. Accessing insights into direct competitors and understanding product line overlaps is challenging, especially given the limited availability of like-for-like comparisons on comparison websites.
SGA developed a comprehensive online survey, engaging 3,300 consumers across Europe. The survey targeted individuals who had recently purchased products from major cosmetics brands in the past three months.
Survey Themes Included:
The final data was delivered to the client in MS Excel and SPSS formats, with tables segmented by demographic and other relevant factors.
Our client sought insights to navigate the European market landscape, aiming to align their product range with evolving consumer needs and to identify strategies for improving market share in this competitive space.
Our research equipped the client with actionable insights, enabling them to refine product offerings, tailor their marketing, and improve overall consumer engagement strategies. Specific outcomes included:
In the modern cosmetics market, a brand's digital presence is instrumental in educating and engaging consumers. Prioritizing enriched customer experiences, loyalty programs, and personalized interactions is essential for brands aiming to foster long-term loyalty and distinguish themselves in a crowded market. Through social media and digital platforms, brands have an opportunity to not only showcase products but also guide consumers on their best use, amplifying engagement and satisfaction.