BUSINESS SITUATION
Our client, a global leader in research and consultancy specializing in telecommunications, media, and technology, sought to assess the current state of AI maturity within global businesses. The objectives included understanding AI deployment strategies, budgets, use cases, barriers, and the outcomes associated with AI implementation.
SGA STRATEGIC APPROACH
To meet the client’s objectives, SG Analytics designed and executed a comprehensive study across multiple regions, employing online surveys targeting decision-makers and influencers involved in their organization’s AI strategy.
- Survey Design and Delivery: Conducted 500 online surveys across key markets including North America, Europe, APAC, and the Middle East & Africa.
- Target Respondents: Engaged decision-makers and influencers responsible for shaping AI strategies within their organizations.
- Study Focus Areas: The research explored three primary stages:
- Deployment: Strategies for deploying AI and its integration into operations.
- Challenges: Key barriers and challenges faced during AI deployment.
- Outcomes: Assessing how well AI met organizational expectations and equipped companies to maximize their potential.
- Data Analysis: Final data sets were delivered using tools such as MS Excel, SPSS, and pivot tables. The data was segmented by demographics and analyzed to provide actionable insights on AI deployment strategies.
ENGAGEMENT
The study addressed the following themes:
- Analyzing the current maturity of AI in global organizations.
- Identifying the top challenges faced in AI deployment across industries.
- Evaluating how organizations leveraged AI to achieve business objectives and operational efficiencies.
BENEFITS & OUTCOME
SG Analytics provided actionable insights that helped the client:
- Assess the current state of AI adoption and deployment maturity across multiple regions and industries.
- Understand key barriers and challenges faced by businesses while deploying AI.
- Highlight the outcomes and benefits realized from AI implementation, including operational efficiencies, cost reductions, and innovation opportunities.
- Develop a roadmap for AI strategy improvements, enabling organizations to maximize their investment and stay ahead of competitors.
KEY TAKEAWAYS
- AI Strategy Alignment: Helped the client understand how organizations can leverage AI for faster decision-making, operational efficiency, and reduced costs.
- Innovation Enablement: Highlighted how implementing AI fosters innovation by automating routine tasks and unlocking new business models.
- Competitive Benchmarking: Positioned the organization’s AI strategy competitively in the marketplace.
