BUSINESS SITUATION
Our e-commerce retail seller needed help with the following challenges that they were facing:
- The data was scattered and manually downloaded from sources like Amazon Seller Central for various brands
- For each brand, reports were created manually in MS Excel
- This manual process created a lag of 1 week in getting insights about brand performance.
SGA APPROACH
- We created data pipelines and configured APIs to ingest the data from various e-commerce platforms like Amazon and Shopify to Snowflake DB.
- We wrote scripts to stitch and process data from different sources for all brands.
- We conducted workshops with different brand owners and identified the KPIs to be reported and business rules to be applied.
- We designed dashboards that could cater to all the brand requirements.
- We developed data pipelines to apply brand-specific business rules, aggregate data, and create KPIs.
- We created Tableau Dashboards for all brands.
- We automated the end-to-end data and Dashboard Refresh option.
ENGAGEMENT
We enabled our client to have a 360-degree view of the performance of various brands across e-commerce platforms in a timely and efficient way.
BENEFITS & OUTCOME
- The brand performance dashboards were refreshed with minimal effort, thus saving more than 95+ hours of operational efforts.
- The insights from the data were available with a lead time of 1 day, which reduced the lag by 4 days.
KEY TAKEAWAYS
The traditional MS Excel reports were replaced with more intuitive and insightful Tableau Dashboards.
