Whitepaper

NAB 2024 Key Trends

Market Research

SG Analytics (SGA)’s media and broadcast research & consulting team surveyed 13 vendors attending the 2024 NAB Show in Las Vegas in April 2024. The team attended the virtual pre-NAB briefings of three vendors to build primary trends shaping the connected media economy.

Key Takeaways

  • Operational efficiencies and profitability are flagship drivers of today’s business priorities
  • B2B and B2C software functionality convergence is imminent
  • Code GenAI and modular SDKs to address the technical debt challenge

To know more...


Related Topics

The Evolving Landscape of Lead Generation

Whitepapers

The Evolving Landscape of Lead Generation

In today’s competitive business landscape, generating high-quality leads is a cornerstone of sustainable growth. Leads are potential customers who...

ATxSG Broadcast Asia 2024

Whitepapers

ATxSG BroadcastAsia 2024: Key Trends

ATxSG is one of the leading technology conferences in Asia-Pacific with two primary focus avenues, i.e., BroadcastAsia and CommunicAsia, with close to...

Whitepaper - ESG-M&E - Sustainable Media

Whitepapers

A Shift toward Sustainable Media Consumption Imminent

Short description & Key Takeaways for the website: There are roughly 500+ OTT TV & video services globally with 6.3bn users worldwide generating...

VIEW MORE

We bring comprehensive data driven insights to everyone, everywhere