Whitepaper

Results of Perception Analysis of Tech-Savvy Women on Women Health in 2020–21

Market Research

In this report titled ‘My body, my choices…Because my autonomy matters!’, Dr. Siddhartha Dutta, Practice Head, SG Analytics presented results of a perception analysis of tech-savvy women on women’s health in 2020-21 during the VIth World Congress on Women held on 31st October 2021.

 

  • Tech-savvy women in the USA are vocal about their choices for healthcare apps, trackers and are health-conscious
  • Though a higher percentage wants these apps and trackers to be free or less than $10 a month, there is a growing population of financially independent women who don’t mind paying X% on a higher subscription
  • Unlike the perception that online pharmacies have taken over in-store pharmacies during COVID-19, the study confirms that both were equally in demand and the brick-and-mortar model is not going anywhere
  • The study also confirms that women are highly price sensitive as their choice of brand for health trackers, medicines, & other fitness choices were largely dependent on discounts and price

To know more...




Authors

Related Topics

SG Analytics - Healthcare - Whitepaper - Emergence of Novel Immune-Mediated Therapies

Whitepapers

Emergence of Novel Immune - Mediated Therapies

Immunotherapy has emerged as a promising treatment for cancer, with immune checkpoint inhibitors (ICIs) dominating the market. The market is projected to...

Technological  Advancements

Whitepapers

Future Trends and Technological Advances in Vaccine...

The introduction of vaccines for key diseases, such as meningococcal meningitis A, hepatitis E, and malaria, in recent years has helped to reduce mortality...

Trends to Watch 2024 - Media Broadcast Tech

Whitepapers

2024 Trends to Watch -TV & Video Technology

Media enterprises are steadily witnessing margin pressures attributed to the emergence of newer audience engagement touchpoints such as FAST channels,...

We bring comprehensive data driven insights to everyone, everywhere