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Competitive Intelligence - Be the First Mover, Not a Follower

Competitive intelligence is imperative for businesses to benchmark activities and effectiveness against those...


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Facetime vs. Zoom: Could Apple’s New Update End Zoom’s Domination?

On June 7, Apple held its annual Worldwide Developer Conference (WWDC) for 2021.   And like previous...


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The Difference Between Qualitative and Quantitative Market Research

Sometimes the best way to find out how to improve your product is by simply asking your...


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89% Companies Compete to Attract Loyal Customers – Importance & Benefits of Voice of Customer

The “customer is king” mentality within business environments is still intact . In fact, customers now...


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How Competitive Intelligence is Making a Difference in the Banking Sector

Over 30 years ago, the banking sector was revolutionized with the introduction of ATMs (automated teller machines). These...


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What Is Competitive Intelligence? Why 94% Businesses Are Investing in It?

Competitive intelligence is a business’s systematic research process of collecting and analyzing information about...


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