Why Data Management & Analytics is Essential for Companies?
SG Analytics’ data management & analytics services offer a wide array of services under one umbrella – marketing analytics, competitive intelligence analytics, sales analytics, and customer analytics. Capitalize on your enterprise data resources by leveraging our data engineering services.
As one of the leading data analytics and management firms in the UK, SG Analytics provides integrated enterprise-strength data governance services including consulting, development of quality data governance framework, and implementation. Leverage our robust practices and industry efficient processes to harness the full potential of your data, generate valuable business insights, and ensure compliance with all regulatory standards.
SGA Edge
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Contextual understanding
We have a contextual understanding of our client's business objectives. Grasping upfront what needs to be done and what data needs to be collected means that we get started right away.
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We are data experts
Our data scientists bring in the analytics capabilities and the right set of methodologies to solve business problems.
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Actionable insights
Our team of business analysts bring together context and data to generate meaningful business insights.
Who We Work With
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CMO's & Marketing Decision Makers
We form the foundation for data-driven decision making.
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Chief Digital Officers
We create digital and IoT roadmaps to create hyper-personal consumer experiences.
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Sales Leaders
Our targeted sales solutions deliver higher RoI's.
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Supply Chain Leaders & Decision Makers
We help you cut the slack and create better processes and precedents.
Data Governance
- Data matching and enrichment to improve data quality and integrity, drive digital growth, and improve operational efficiency
- Improved data security, privacy, and compliance with data regulations and data management
- Robust processes to standardize, integrate, protect, and store corporate data
- Augment customer satisfaction and improve strategic efficiency by merging data catalog with data literacy
- Data de-duplication and automation to optimize data consistency and tactical remediation Know More
Data Engineering
- Build data ingestion pipelines to transfer streaming as well as batched data from pre existing databases and data warehouses to a data lake
- Most performant and scalable data ingestion platforms combined with a combination of open stack to perform data ingestion
- Data stitching for SQL and NoSQL databases, information mining and document/search stores (BERT, Knowledge graph-based taxonomies)
- Build data pipelines from scratch or by availing services from major cloud service vendors
- NLP-based algorithms to organize and manage unstructured data
- Data pipeline automation via tools like Databricks, PySpark, Snowflake, etc. to create a data transportation and transformation system that dynamically adapts to changing circumstances Know More
BI & Data Visualization
- Managed reporting services to build and implement BI & data reporting solutions across leading performant platforms like Tableau, QlikView, PowerBI, Looker, Oracle, and Microstrategy
- Proficiency in creating captivating and interactive dashboards to expedite decision making
- Intuitive graphical storyboards and creative visualizations to help the audience digest large amounts of information easily and quickly Know More
Data Science
- Leverage predictive analytics to analyze structured and unstructured data and predict future events like trends, next best action, future customer behaviors, viral events, etc.
- Derive value from massive complex structured and unstructured data sets using the latest sophisticated algorithms like machine learning – e.g. dynamic pricing, recommender systems, etc.
- Forecast demands to optimize operations and planning, sales and shipment forecasting, predict customer conversions-e.g. “freemium” to “premium”
- Text analytics and NLP to glean meaningful insights from text data – e.g. customer sentiments, content enrichment, conversation topics, customer satisfaction, etc.
- Determine optimal selling price using demand, revenue, and cost equations; maximize marketing reach, resource optimization, and assortment optimization Know More
Marketing Analytics
- Measure, manage, and analyze the performance of your marketing efforts to predict ROI and optimize marketing spend
- Analyze social media data to extract actionable consumer insights, understand consumer sentiments, and identify market trends
- Multi-channel attribution models to assess the effectiveness of each marketing channel, identify the most effective among them and weigh their contribution
- “360-degree” customer view to provide personalized offers and experience to your customer Know More
Customer Analytics
- Customer segmentation to know your potential customers, their buying habits and potential, preferences, and expectations
- Data analytics for better targeting and profitability, to improve customer acquisition and retention
- Hyper-personalization to improve customer engagement, experience, and lifetime value, and enhance ROI Know More
Sales Analytics
- Robust territory management strategies to optimize salesforce usage and maximize the potential of your sales teams
- Monitor and measure your sales teams’ performance across products and verticals, predict market trends and sales potential accurately, improve your outreach and coverage
- Data-based incentive models and quantitative metrics to measure employee performance and provide unbiased incentives Know More
Competitive Intelligence Analytics
- In-depth insights into consumer satisfaction, expectation, and preferences to fence potential customer churn
- Sentiment analysis to understand customer’s views to improve specific product features or service components
- Understand customers sentiments and intent to drive advocacy for your brand
- Intuitive visualizations along with self-service user interface to make tactical decisions across business functions
- Product roadmap and Feature & Service benchmarking to make informed decisions on feature launches/ upgrades, service improvements, and product marketing
- Identify trending topics to optimize content marketing strategies
- Competitive intelligence and targeted customer segmentation across various industries (IT, Healthcare, CPG/Retail, Manufacturing, etc.) to enhance sales intelligence Know More
Knowledge Center - Your Information Hub
Step ahead with actionable insights that empower growth.
