Covid-19 +
Read More

Marketing Analytics Services

Using data to power your brand and business growth.

Data-Driven Marketing Analytics Services

Harnessing the power of data through machine learning and AI-driven solutions is now an integral part of the decision making across the value chain of most global organisations. Smaller organisations and startups have started depending heavily on data analytics based outcomes. Data analytics in marketing will empower you to sharpen your social media strategies and become more proactive. SG Analytics marketing analytics consulting services provide an edge to its offerings through integrating analytics techniques with market research and domain-specific expertise, thereby providing actionable insights to its clients in the UK. 

Why SGA ?

KEY FOCUS INDUSTRIES

Marketing Effectiveness

Considering how important it is for marketing functions to prove their investment worth and the increasing marketing spends, marketing effectiveness analytics will continue to be a primary analytics requirement for organisations. Deploy our marketing analytics services for

  • Marketing Mix ROI Model: Isolate the impact of your ATL versus BTL activations through a custom-designed marketing mix ROI model​.
  • Industry Segmentation: Identify whitespace and growth potential markets within your business units through a holistic industry segmentation approach​.
  • Marketing promotion efficacy: Measure the effect of your campaigns in terms of sales, customer reach, brand recall rate, etc, depending on the medium of the marketing campaign​.
  • Client Example Client Example

Social Media Listening and Monitoring

As one of the leading marketing analytics companies, we understand that paying heed to the voice of the customer is essential. There is a lot of data available on VoC across digital media channels these days and without a proper hearing aid, this voice that is scattered across social media platforms will continue to be noise for most marketers. Natural language processing, when used appropriately, provides critical input to marketing teams on VoC by reading through the unstructured data that exists across blogs, articles, reviews, comments, posts, engagements, etc.​

  • Automate Content extraction from social media: Automate content extraction from web-sites through SGA’s custom-applied web scraping modules​.
  • Determine mind share of your digital customers: Discern customer sentiments and mind share for your brand versus competition through SGA’s customer analytics ​services.
  • Online campaign effectiveness: Conduct test-control analysis to gauge the impact of online campaigns in terms of increased buzz and positive mentions for your brand​.
  • Client Example Client Example

Cross-Platform Attribution Modeling

Considering the continued growth in ROBO (Research online buy offline), marketers are challenged with attributing the effectiveness of their offline versus online campaigns. SGA provides a  consolidated understanding of a customer’s purchase path through its path to purchase and conversion modeling​.

  • Purchase decision path modeling: Build a digital path to purchase through adobe and web analytics to identify and target potential customers amongst website visitors​.
  • Conversion modeling: Build customer acquisition analytics models that link offline customer purchase data with online viewing habits of customers​.
  • Purchase decision path modeling: Build a digital path to purchase through adobe and web analytics to identify and target potential customers amongst website visitors​.
  • Conversion modeling: Build customer acquisition analytics models that link offline customer purchase data with online viewing habits of customers​.
  • Client Example Client Example

Knowledge Center - Your Information Hub

Step ahead with actionable insights that empower growth.

DOWNLOAD WHITEPAPER



DOWNLOAD Case Study



GDPA
ISOISO