Product rebranding strategy development
Client
Leading professional makeup and beauty products brand
Business situation
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Increase sales across the lipstick product line without making any major changes to the product specifications
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Ways to optimize rebranding as the primary strategy and revitalize sales
Benefits and outcomes of our engagement
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SGA helped the client in planning a brand makeover campaign by leveraging established concepts identified during consumer interaction
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Comprehensive sentiment analysis across target group before and after the launch of the rebranding initiative
Engagement
Rebranding exercise for a range of lipstick products by assessing if rebranding would help mobilize the product in the market
SGA approach
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SGA analyzed consumer data across online platforms such as blogs, fashion websites, Instagram, cosmetic shopping sites, etc. to identify leading cosmetic branding trends
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Respondents across the target age group (18-25 years) were probed via social media pages on ideas, designs, colors, and stories that attracted or would attract them to buy cosmetics
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Developed concepts that were tested through campaigns rolled out via social media accounts of the brand to select the final brand makeover concept
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