E-commerce market entry strategy
Client
Leading e-commerce player in the U.K.
Business situation
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Weak local economy and slow growth prospects in the home market
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Intense market competition from international players such as Cotton On, Zara, H&M impacted end-client’s profit margins in domestic market
Benefits and outcomes of our engagement
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Provided key insights about market trends in the UK e-commerce market
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Recommended entry strategy focusing on two product categories – fashion apparel and footwear
Engagement
E-commerce market entry strategy in the UK
SGA approach
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Assessed macroeconomic environment and regulation for e-commerce business in the UK. Identified market size, growth rate and level of market competition in the UK
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Benchmarked top 10 e-commerce retailers’ performance across several product categories. Identified top five product categories with high growth rate and low barriers to entry in the country
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Conducted detailed analysis to identify market size & growth forecast of target product categories
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Identified market dynamics, market trends, regulations, customer buying preference (including payment & delivery) in the fast-growing target product categories
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Conducted marketplace discussions with 40+ respondents including sector experts, sales managers, financial managers to identify potential opportunity for the end-client
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