Client
Leading French retailer
Benefits and outcomes of our engagement
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Provided market insights on the business challenges faced by retailers while adopting IoT (including the associated budgetary constraints)
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Identified technology capabilities (such as RFID enabled sensors, robotics, beacons, automated replenishment) that retailers are investing in / want to invest in across the value chain
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Assisted in targeting the key business segments that are ready for IoT adoption
Engagement
Assisted a leading French retailer to understand European retailers’ readiness to adopt IoT in their supply chain processes
SGA approach
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Conducted market research covering both quantitative and qualitative surveys supported by exhaustive desk research
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Performed quantitative survey across 75 retailers in Europe. The survey included retailers with revenue brackets (tier I, 2 and 3) and business segments (apparel, grocery, consumer electronics, etc.)
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Conducted 20 in-depth qualitative discussions (using CATI methodology) with key decision makers in retailer supply chain operations and system integrators
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Captured key business challenges, data integration challenges, current/future adoption of IoT technologies across the retail value chain
