Excellence Delivered

Excellence is at the core of everything that we do. You get uncompromising quality with quick turnaround time

Workforce - Our Primary Asset

Our talent pool of 100+ data analysts and experts deliver solutions customized to our client’s needs

Sectoral Experience

We have successfully delivered 30+ data analysis projects for some of the top brands in the Media sector

Complete Data Analytics Solution

From marketing, sales, operations and supply chain analytics to consumer data analysis, we provide all

Analytics for Media – Areas Where We Have Added Value

With people consuming more content than ever before, data analytics has become an essential tool for media and entertainment companies to do effective content planning, bundling, and distribution. The largest challenge is not data collection though, but integration of multiple data streams and the ability to analyze data to derive actionable insights. SG Analytics helps its clients in the media and entertainment sector integrate data-driven insights into their decision making.

Consumer acquisition and growth analytics

Media
Mix Modeling

Digital, Mobile
& Web Analytics

Social
media analytics

Integrated marketing effectiveness

Offline to online
acquisition tracking

ROI analysis and budget
optimization

Promotion strategy
and optimization

SGA’s Integrated Approach - Offerings for Consumer Sciences and Marketing Groups in Media

Integrate and
Harmonize data
- Digital Google analytics, Adobe
- Clickstream and Weblogs
- Campaign data
- Unstructured text data.
- Digital syndicated data.
- Big Data
Visualize
data
- Integrated storyboards
- Issue trees
- Scorecards and dashboards
- Executive
- Operational
Digital & Social presence
- Social Listening
- Sentiment analysis
- Text mining
- Campaign analytics
- Emotion detection
- Network analysis
Insights and recommendations
- Drivers of traffic
- Visitor journey and path to subscriptions
- Drivers of market share
- Competitor analysis
- Digital promotions and campaigns
Attribution and effectiveness
- Online and offline influence
- Audience segmentation
- Customer funnel
- Attribution models
- Real time scoring
Online + Offline Optimization
- Channel optimization
- Campaign optimization
- Offline online mix
- Retargeting
- A/B testing
- Mobile App strategy

SGA’s Advanced Analytics Experience with Media Firms

TV/Music analytics

Promotion optimization
Budget optimization
Ad-sales analytics
Video on demand advertising customization
Nielsen data analytics (Audio and TV)
Time-zones broadcasting analysis
As-run data analytics from broadcasters

Digital Analytics

Web analytics
App-based analytics
Customer journey and user engagement analysis
Recommendation engines
Multi touch attribution
Campaign analytics on uplift and ROI
Social media analytics
Integrated/ comparative platform analysis

Big data engineering

Cross platform data integration
Nielsen data refresh
Web log data capture
Big data warehousing
Streaming data aggregation
Elastic search implementation
Data source API creation

Visualization

Self-serve dashboards for producers, ad-sales teams, broadcasters, marketing teams and consumer insights teams
Data analysis dashboards
Reporting and insights dashboards
Social media dashboards
Data aggregation dashboards
Open source and licensed technologies

Explore Our Work

From abundance to targeting – Data analytics in media and entertainment

Back to Basics: Destination Thinking in Marketing Analytics

Data analytics in the automotive industry – Shifting gears, steering disruption

How Brands Win the Game of Gamification in Social Media

Knowledge Center - Your Information Hub

Step ahead with actionable insights that empower growth.

SGA blog Read white papers and case studies

Analytics Services for Media and Entertainment Sector

Analytics for Media – Areas Where We Have Added Value

SGA’s Integrated Approach - Offerings for Consumer Sciences and Marketing Groups in Media

Integrate and
Harmonize data

Visualize
data

Digital & Social presence

Insights and recommendations

Attribution and effectiveness

Online + Offline Optimization