With people consuming more content than ever before, data analytics has become an essential tool for media and entertainment companies to do effective content planning, bundling, and distribution. The largest challenge is not data collection though, but integration of multiple data streams and the ability to analyze data to derive actionable insights. SG Analytics helps its clients in the media and entertainment sector integrate data-driven insights into their decision making.
Consumer acquisition and growth analytics
Media
Mix Modeling
Digital, Mobile
& Web Analytics
Social
media analytics
Integrated marketing effectiveness
Offline to online
acquisition tracking
ROI analysis and budget
optimization
Promotion strategy
and optimization
Step ahead with actionable insights that empower growth.