AI in online gambling industry: How AI is a gamechanger for UK casino operators?

Published On October 7, 2020
In Technology, media

As an industry that constantly explores new and emerging technologies, the online casino and gambling industry has started to capitalize on artificial intelligence,

Intrigued how the UK online casino and gambling industry is using AI to their advantage?

Here’s how AI is used in the UK casino and gambling industry:

The powerful and efficient AI technology is today an integral part of the online casino and gambling industry for the following reasons:

Prevent fraudulent activities

AI-powered bots can calculate the odds of poker hands in a very short time and help players identify the best winning combination. Players are focused on winning at any cost as hundreds/thousands of dollars are at stake. However, the same AI technology is enabling casino operators to tackle this situation and narrow down players who use such surreptitious methods.

Only by identifying fraudulent gamblers, casinos will be able to maintain the same odds for honest players and provide a decent winning chance for all. AI is highly enabling online casino operators to provide a fair platform for all players.

AI in online casinos | SG Analytics

Improved customer service

AI-powered jackpots have attracted many online casino operators as these jackpots can interact with customers and provide answers to their questions. The best part is, these jackpots are functional 24/7 and respond promptly to customer queries.

In today’s hyper-connect world, which service do you think would be preferred by online casino players? AI-powered chatbots that provide instantaneous support or the email services where the players have to send their queries and wait for an unknown time for the response.

Maintain compliance with regulatory requirements

Violations of regulatory compliance can cost casinos their license. Most online casinos in the UK maintain regulation compliance departments to avoid such issues. However, maintaining the regulation compliance department is expensive, as a huge team is required to help casinos maintain compliance with regulatory requirements.

For instance, casinos are responsible for preventing gambling addiction. Now, manually monitoring every single player and his/her behaviours to diagnose addiction symptoms is not easy. Thanks to AI, this situation is changing. Casinos are using AI to quickly and easily process a large number of accounts and shortlist players who show signs of gambling addiction. Even more, AI helps in automatic freezing or termination of these accounts. This is just one example of how AI can help casinos in maintaining compliance with regulatory requirements.

AI in the UK online gambling industry | SG Analytics

Personalised experience

Hundreds of slots and games are offered by the gambling industry today. Finding preferred and favourite ones among these games is an annoying task for most players. Moreover, players tend to abandon the websites in which they are unable to quickly find their favourite games.

However, the website could also be seen as a repository of customer information. Some of the customer data that can be easily fetched from the website are:

  1. Games played
  2. Games saved
  3. Most visited/searched games
  4. Usual time of visit
  5. Time spent on the site

And many more.

Using this data, AI is enabling casinos and the gambling industry to perform customer analytics and provide personalized experiences for customers. By constantly monitoring the players’ browsing habits, AI modifies various aspects of the website, e.g. widgets, pages, etc., according to the user’s taste. Games and slots are also recommended according to the customer’s preference. Thus, casinos can provide customized experiences to every user without employing programmers or coders.

Simplify the onboarding process

The signup process of most casinos is usually cumbersome and users are irritated by having to go through such a wearisome process to play just a few games. Today the UK casino operators are using AI to simplify the onboarding process and reduce customer churn significantly. AI does the onboarding as well as KYC of the players today. The once time-consuming process can now be completed within a couple of minutes. An added advantage is the automated verification and approval process – players need not wait for manual approval any longer.

Furthermore, AI assists casino operators in identifying and eliminating fake players. By weeding out fake and fraudulent players casinos can protect the personal data of real players and provide a fair and secure platform to them.

Wrapping Up

Undoubtedly AI has disrupted the online casinos and gambling industry. Besides being a game-changer, AI is also enabling online casinos to provide more engaging and interesting experiences for players. Furthermore, AI is also promoting the adoption of immersive technologies like virtual reality and augmented reality in the gambling industry. Though carries its own risks, if properly used, AI could be the most revolutionary technology that the online casinos and gambling industry has ever adopted.

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SGA Digital Marketing Team
SGA Digital Marketing Team
About the Author

The SG Analytics Digital Marketing team creates and optimizes content for service and industry-specific blogs. We are a dynamic team focused on building our company's brand online, as well as sharing the expertise of our subject matter experts through the medium of our thought leadership blogs.

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